Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you’d like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, … Read more
Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. Now, if you’re here, you’re probably wondering what makes Bluesky special and how you can get started. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit … Read more
If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it’s distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently … Read more
The adage “If you ain’t first, you’re last” from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn’t stopped Formula 1 sponsors from adopting it. The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard … Read more
With more than 6 million registered users, Bluesky is fast becoming a decentralized force to be reckoned with — and with good reason. Among the new wave of fediverse platforms and decentralized networks, Bluesky is possibly the easiest to get to grips with, thanks to its clean interface and ever-increasing community of all sorts of … Read more
In 2023, the median compensation for CEOs who ran companies listed on the S&P 500 was $15.2 million. The amount was 194 times larger than what their typical employees earned during the same period. Public filings show several chief executives of media companies made much more, with an even wider CEO-to-worker pay ratio, according to … Read more
The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who often pull out big deals to win key holiday sales, according to retail experts. Research firm Mintel found that 64% of consumers surveyed want to … Read more
Another executive is reportedly exiting Paramount. Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she’s exiting the company in a memo to staff covered by numerous media outlets. Paramount did not immediately reply to a request for comment. “Writing notes like this one is never easy,” Caluori said in … Read more
When you look at my YouTube channel today, you might think I’ve had this thing figured out from the get-go. With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But … Read more